Climate change and ever-growing consumer expectations place food at the intersection of trends shaping our world. The Technical Research Centre of Finland (VTT) reached out to us to co-create a platform and a brand for a future-looking ecosystem around food encompassing innovative food products, technologies, processes and services.
We explored the future of food together with innovators of the industry to make sure everything we did reflected the needs of the people VTT wanted to serve. We did field research, user interviews and collaborative workshops to help us get there.
The outcome is network of trailblazers: an online platform to make the connections and to provide inspiration and advice. The brand experience and identity were created to match the ambitions of the ecosystem.
Fjord Helsinki / Agency
Stéphanie Del Rey / Design Director
Sunwha Park / Visual Design
Konstantin Berger / Design Lead
Ville Kovanen / Visual Design Lead