• Foster's – Priority

Foster's – Priority


If you become a Fosters Priority members, you can buy tickets to most popular concerts 24 hours before they're for sale for all. The first case proved the idea works: Finnish Metal heads bought 2000 tickets in just one day. This was a joint operation of Hartwall, Live Nation and Active ark. To promote it we did commercials where music fans are a little too used to their priority status.