Nordic Choice is a great choice for travellers in the Nordic and Baltic countries. They have wide coverage and five market-specific brands for leisure travellers, business travellers and conference organizers. They offer a variety of unique hotel products with genuine commitment and personal service.
Nordic Choice wanted to bring in more comprehensive internal understanding for the brands of three of their hotels and we decided to create persona posters to illustrate this. The idea was also to make the connection easier when identifying hotel specific target audiences and their habits.