Visit Finland – Brand Identity

Starting point
Travel’s new cadence is more deliberate, introspective, and soulful. In addition to environmental factors, conscious traveling is becoming more and more significant driven by wellbeing considerations. Empowered by over 5 million people living in the happiest country in the world, we explored special gifts Finns can share with the world and translated them into the brand experience heavily rooted in senses. Wherever you encounter Visit Finland in physical or digital environments, this is a sincere invitation for you as our guests to feel your first flavour of Finnish hospitality.

Brief
More and more tourists are using the web as a source of inspiration and information. This has increased the demand for a stronger and more interesting digital presence, which has led Visit Finland, the Finnish Tourism Board, to ask us to co-create a differentiated digital brand experience to attract mindful travellers around the globe – to dream of Finland, get inspired by it, and plan their stay. 

Design solution
Built on extensive amount of research, interviews and workshops with relevant stakeholders, happiness as sensory experience became our main differentiating concept. We explored visually translating one sense to another, such as sound of Finland to colours, natural texture into patterns and dynamic nature into animated logo. Cross-sensing/multi-sensing amplified awareness and perception of content.